Amazon India launches ad-free music service for Prime members

Amazon India launches ad-free music service for Prime members

The service offers unlimited offline downloads and includes a wide range of songs across international and Indian music labels in over 10 languages

E-commerce major Amazon India on Wednesday launched its ad-free music streaming service, Amazon Prime Music, for the Prime members, at no extra-cost.

A key focus of the app will be its wide range options in regional languages. “Part of this journey was to break down India into micro markets and treat them with exactly the same detailing that you would do with Hindi or English,” added Sahas Malhotra, Director of Amazon Music India. The streaming service can be voice controlled by Alexa, which the company claims will give users an intuitive experience.

Apart from various genres, the service will also have a mood category, which playlists such as Happy Music, Workout Music and Travel Music. Its catalogue includes music from Indian and international labels including Sony, Warner, Universal, T-Series and Saregama. 

The service is live with “tens of millions of songs” in English, Hindi, and eight Indian regional languages. Amazon will, of course, add more languages . Music experts at Amazon have curated playlists and stations based on genres, moods, artistes, eras, and activities. Users can create, save and download their own playlists too.